Solar Direct was paying $540K in SDR payroll to call homeowners who had already said no. Deep-Y built a signal-first system targeting only homes with active permit filings, rate-hike triggers, and HOA approvals. 85% open rate. 3x qualified meetings from day 30. No SDR required.
The SDRs were calling homeowners who had opted out three times. The system contacts only homes with active permit signals, rate-hike triggers, and HOA approval events - households that are actively looking.
Residential solar intent is signaled months before purchase: permit filings for re-roofs (solar piggybacks on a new roof), utility rate increases in a zip code, and HOA architectural review approvals. We wired all three signal sources into a single targeting layer - and ignored everyone else. The result is not just better deliverability. It is 85% open rates because the message lands when the homeowner is already thinking about it.
"Deep-Y's AI outreach system completely changed our pipeline. We went from 5 manual SDRs to one automated system that outperforms all of them combined."
Multi-domain infrastructure · Permit + rate + HOA signals · Day 30 pipeline running
85% open rate, 42% reply rate - nearly 4x the 22% industry benchmark. By day 30 the system booked 3x more qualified meetings than the 5-SDR team combined. The sales team stopped cold-calling and started managing a calendar full of warm appointments, pre-qualified by the system before any call.
We'll audit your current prospecting layer, map the intent signals available in your market, and show you exactly how to replace the manual work with a system that compounds monthly.
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