← All case studies Before Deep-Y · Aliro, 2022-2024

18K+ qualification questionnaires completed at $0.30 each

Maor Raichman's in-house results as CMO of Aliro, Nov 2022 - Nov 2024. Not Deep-Y client work.

$0.30

Per Completed Questionnaire

18K+

Questionnaires Completed

Agency meetings, 3 months

Two funnels, one CMO: a 10-minute consumer qualification questionnaire, and cold email to immigration agencies.

The Role

An in-house CMO job, not a Deep-Y engagement

Maor led B2C and B2B marketing as CMO of Aliro in Vancouver, Canada, from November 2022 to November 2024.

The Consumer Funnel

Content first, qualification second, then the visa-ready lead.

1Viral social content: 0 to 80,000+ followers and 7M+ views in 120 daysAttention

210-minute qualification questionnaire: 18,000+ completionsQualification

3Visa-ready lead: $2.10 per leadConversion

Cost per completed questionnaire $0.30

A 10-minute questionnaire is a real commitment. People who finish it have already told you whether they fit, before anyone spends time on a call. Viral social content pointed people to a long-form qualification questionnaire.

Agency Side

Cold email to immigration agencies

Aliro also sold software to immigration agencies. For that market, Maor ran cold email outreach to agencies and moved the replies into demos and integration talks.

Agency meetings from cold email

Cold email to immigration agencies; 60%+ moved past the first meeting into integration.

Metric	Result
Unique open rate	80%+
Reply rate	10%+
Demos scheduled from email	7%+

Why It Is Here

The experience Deep-Y's systems are built on

Aliro taught two things that shape every Deep-Y system: qualify people before sales time is spent on them, and earn replies with outreach that is relevant to the reader.