1M reach. 64% conversion. $1.60 per qualified user.
64%
Conversion Rate
$1.6
Cost per Acquisition
1M+
Total Reach
The Challenge
What Figureit was dealing with
Figureit needed to grow their user base quickly without inflating acquisition costs. Paid channels were delivering users at $50-200 CPA with poor activation rates. Organic was slow. The team needed a scalable system that brought in qualified users at a fraction of the cost.
The Approach
How we built the system
01
Multi-channel outreach automation
We built a full-stack outreach system running across email, LinkedIn, and social - each channel coordinated so prospects experienced a consistent message regardless of where they encountered Figureit.
02
AI personalization at scale
Every touchpoint was personalized to the prospect's role, industry, and pain point using AI. High personalization at the top of the funnel drove engagement rates that paid channels couldn't match.
03
Signup automation
The signup flow was automated end-to-end - landing pages, form sequences, onboarding emails - with AI-optimized copy at each step to maximize conversion from click to active user.
04
CPA optimization loop
We ran weekly optimization against a single north-star metric: cost per activated user. Every variable - targeting, messaging, channel mix - was adjusted against this.
The Result
What the numbers looked like
Figureit's live campaign dashboard tracking reach, conversion, and CPA across all channels - numbers at the time the system hit its peak performance month.The multi-channel campaign in action - coordinated email and LinkedIn outreach that drove 64% conversion from engaged prospect to active Figureit user.Campaign metrics summary: 1M+ total reach across email and LinkedIn, 64% activation rate, $1.60 cost per acquired user — 30× more efficient than paid advertising on the same ICP.
Over 1 million total reach across channels. 64% conversion rate from engaged prospect to signup. $1.60 CPA - 30× better than paid channels on the same ICP.
64% conversion at $1.60 per user - ready to see what this looks like for your funnel?
Book a free 60-minute strategy call. We'll walk through how Figureit hit 1M+ reach with a 64% conversion rate - and build a custom roadmap for replicating that acquisition cost in your market.
