5 SDRs calling homeowners who had already said no three times. $540,000 in annual payroll producing negative intent signals. One AI system later, 3x the qualified meetings - from homes that actually wanted solar.
Day 1
Consent + intent audit
Stop waste, rebuild data
Day 14
Permit + property signal layer live
Only active-intent homes
Day 30
System outperforms 5-SDR team
3× more appointments booked at 85% open rate
Day 90
Full scale
72% qualified rate, pipeline compounding monthly
The Replacement
Five SDRs calling the wrong homes. One system calling only the right ones.
→
◉
5 SDRs$540K payroll
3x meetings85% open rate
The Challenge
Strong product. $540K payroll. Pipeline going nowhere.
Before Deep-Y
5 SDRs · stale lists · 22% opens
$540K payroll calling opted-out homeowners. No signal layer to find who was actually in-market. Generic emails. Deliverability collapsing under volume.
After Deep-Y
85% opens · 4× SDR efficiency
Intent-based targeting, hyper-personalized emails, multi-inbox infrastructure. The SDR team stopped writing emails and started taking qualified meetings.
85%
email open rate at scale · 42% reply rate · nearly 4× the industry benchmark · zero list-building hours.
The Signal Layer That Makes 85% Open Rates Possible
85%
Residential solar intent is signaled months before purchase: permit filings for re-roofs (solar piggybacks on a new roof), utility rate increases in a zip code, and HOA architectural review approvals. We wired all three signal sources into a single targeting layer - and ignored everyone else. The result is not just better deliverability. It is 85% open rates because the message lands when the homeowner is already thinking about it.
"Deep-Y's AI outreach system completely changed our pipeline. We went from 5 manual SDRs to one automated system that outperforms all of them combined."
SD
Solar Direct
Residential solar · US market
The Approach
How we built the signal-first AI system
01
Three-source intent signal layer
Wired permit filings for re-roof projects, utility rate increase events by zip code, and HOA architectural approval records into a unified targeting feed. The system only contacts homes where at least one active intent signal is present.
02
Context-matched messaging at scale
AI-generated outreach built around the specific signal each home triggered - permit language for re-roof homes, rate-savings framing for utility-rate zip codes. No generic templates. Every message is written for the reason the homeowner is in-market.
03
Multi-domain deliverability infrastructure
Multi-domain sending with automated warm-up, rotation logic, and real-time sender score monitoring. Designed to send at scale without burning deliverability - the technical foundation that makes 85% open rates structurally possible.
04
Self-optimizing qualification loop
Every open, click, and reply fed back into the targeting model weekly. Sequences adapted automatically based on which signal source was converting best. The system got smarter each cycle without manual intervention.
The Result
The system outperformed all 5 SDRs combined.
85%
Email open rate
4× the 22% benchmark
42%
Reply rate
Permit-signal targeting
3×
More qualified meetings
vs 5 SDRs combined
Multi-domain infrastructure · Permit + rate + HOA signals · Day 30 pipeline running
85% email open rate - nearly 4x the B2B email benchmark of 22%. Reply rate of 42%. By Day 30 the system was booking 3x more qualified meetings than the 5-SDR team ever did. By Day 90, the pipeline was compounding monthly on autopilot.
The sales team stopped cold-calling and started managing a calendar full of warm inbound appointments - all pre-qualified by the system before anyone picked up the phone.
