Deep-Y Solar Direct
← All case studies AI Outreach System · Residential Solar · Signal-First Targeting

5 SDRs replaced. 3x more qualified meetings. Zero manual prospecting.

Solar Direct was paying $540K in SDR payroll to call homeowners who had already said no. Deep-Y built a signal-first system targeting only homes with active permit filings, rate-hike triggers, and HOA approvals. 85% open rate. 3x qualified meetings from day 30. No SDR required.

85%
Email Open Rate
42%
Reply Rate
5 SDRs calling homeowners who had already said no three times. $540,000 in annual payroll producing negative intent signals. One AI system later, 3x the qualified meetings - from homes that actually wanted solar.
Day 1
Consent + intent audit
Stop waste, rebuild data
Day 14
Permit + property signal layer live
Only active-intent homes
Day 30
System outperforms 5-SDR team
3× more appointments booked at 85% open rate
Day 90
Full scale
72% qualified rate, pipeline compounding monthly
The Replacement

Five SDRs calling the wrong homes. One system calling only the right ones.

5 SDRs$540K payroll
3x meetings85% open rate

The SDRs were calling homeowners who had opted out three times. The system contacts only homes with active permit signals, rate-hike triggers, and HOA approval events - households that are actively looking.

The Challenge

Strong product. $540K payroll. Pipeline going nowhere.

Before Deep-Y
5 SDRs · stale lists · 22% opens
$540K payroll calling opted-out homeowners. No signal layer to find who was actually in-market. Generic emails. Deliverability collapsing under volume.
After Deep-Y
85% opens · 4× SDR efficiency
Intent-based targeting, hyper-personalized emails, multi-inbox infrastructure. The SDR team stopped writing emails and started taking qualified meetings.
85%
email open rate at scale · 42% reply rate · nearly 4× the industry benchmark · zero list-building hours.
The Signal Layer That Makes 85% Open Rates Possible
85%

Residential solar intent is signaled months before purchase: permit filings for re-roofs (solar piggybacks on a new roof), utility rate increases in a zip code, and HOA architectural review approvals. We wired all three signal sources into a single targeting layer - and ignored everyone else. The result is not just better deliverability. It is 85% open rates because the message lands when the homeowner is already thinking about it.

"Deep-Y's AI outreach system completely changed our pipeline. We went from 5 manual SDRs to one automated system that outperforms all of them combined."

Solar Direct
Residential solar · US market
The Approach

How we built the signal-first AI system

85% Open Rate
01
Three-source intent signal layer
Permit filings for re-roofs, utility rate increases by zip code, and HOA approval records - wired into one targeting feed. The system only contacts homes with at least one active signal present.
02
Context-matched messaging
Permit homes got permit-language framing. Rate-hike zip codes got savings framing. AI generated each message from the specific signal that triggered it - no generic templates.
03
Multi-domain deliverability infrastructure
Automated warm-up, rotation logic, and real-time sender score monitoring. The technical foundation that made 85% open rates structurally possible at scale.
04
Self-optimizing qualification loop
Every open, click, and reply fed back into the model weekly. The system identified which signal source converted best and reweighted automatically - no manual input required.
The Result

The system outperformed all 5 SDRs combined.

85%
Email open rate
4× the 22% benchmark
42%
Reply rate
Permit-signal targeting
3×
More qualified meetings
vs 5 SDRs combined

Multi-domain infrastructure · Permit + rate + HOA signals · Day 30 pipeline running

85% open rate, 42% reply rate - nearly 4x the 22% industry benchmark. By day 30 the system booked 3x more qualified meetings than the 5-SDR team combined. The sales team inherited a calendar full of warm, pre-qualified appointments.

By day 90 the system was running without a prospecting team. Solar Direct's sales floor inherited a calendar of pre-qualified appointments - homeowners who had signaled readiness through permit filings or rate-hike events before the first call.

AI System vs Industry Benchmark vs SDR Team

Key performance metrics comparison - Day 30 results

Day 30 results · Solar Direct AI outreach system · permit + rate + HOA signals

Campaign Metrics
Metric Result Benchmark
Email Open Rate85%22%
Reply Rate42%8%
Qualified Meetings (Day 30)3x SDR team5 SDRs
Sending Domains Built4 clean domains-
Signal Sources UsedPermit + Rate + HOA-

5 SDRs retired. 3x more qualified meetings. We'll show you what the equivalent looks like for your sales team.

We'll audit your current prospecting layer, map the intent signals available in your market, and show you exactly how to replace the manual work with a system that compounds monthly.

Book a Strategy Call →

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The Name

The Y in Deep-Y is a question.

Every agency asks what - what campaigns, what tools, what content. We start from why. Why does your market respond to one message and ignore another? Why does your pipeline stall at the same point? Once we understand the why, we build the machine that acts on it.

What that means in practice →