The Challenge
What Solar Direct was dealing with
Solar Direct had a strong product, defined territory, and a sales team - but their manual prospecting was capped by headcount. Cold emails were generic, deliverability was suffering, and the SDR team spent more time building lists than talking to prospects.
"Deep-Y's AI outreach system completely changed our pipeline. We went from 5 manual SDRs to one automated system that outperforms all of them combined."
Elad K.
CEO, Solar Direct
The Approach
How we built the system
01
AI-powered intent targeting
We built a signal-based prospecting layer that identified in-market accounts before the competition reached them - using job signals, funding events, and web activity.
02
Hyper-personalized email at scale
Each email was written by AI trained on the prospect's company context, role, and recent activity. No templates. Inbox-rate optimized sequences across 6 sending domains.
03
Multi-inbox infrastructure
We architected a multi-domain sending setup with automated warm-up, rotation logic, and real-time sender score monitoring - built to send volume without burning deliverability.
04
Reply-signal optimization
The system tracked every open, click, and reply to update ICP scoring weekly. Sequences adapted automatically based on what was converting.
The Result
What the numbers looked like
85% email open rate - nearly 4× the B2B email benchmark of 22%. Reply rate of 42%. The SDR team shifted from list-building to calendar management. Pipeline grew month-over-month without adding headcount.