900 agencies. 158 replies.
64 demos. 8 paying clients.
Figureit connects data sources into live dashboards. Deep-Y built a list of 900 small PPC-led agencies in Israel and ran cold email segmented by each agency's channel mix.
900 agencies. 8 recurring paying clients.
7.1% of the targeted agencies booked a demo, about 40% of the agencies that replied. 12.5% of demos became recurring paying clients.
A GTM-stage product and one narrow market to test.
Figureit is an analytics platform that connects data sources into live dashboards. Its go-to-market bet was PPC-led marketing agencies.
The list had to be narrow and accurate: agencies in Israel with small teams, up to about 25 employees, whose work is PPC-led. A generic agency list would not do.
Every sequence was segmented by the agency's PPC channel mix (Google, Facebook, Taboola), so the message matched the channels that agency actually runs.
"Deep-Y built a focused outbound system around our ICP, and it translated into real pipeline - not just activity."
How we built the GTM system
From list to paying clients
| Metric | Result |
|---|---|
| Demos booked | 64 (7.1% of agencies, 40% of replies) |
| Pipeline opportunities | 42 |
| Recurring paying clients | 8 |
