81% open rate and 19 opportunities in a market slow to adopt innovation.
Architrainer provides BIM management and systems coordination to the Israeli architecture market. The goal was to close 5+ deals from outbound.
81%
Email Open Rate
19
Opportunities
8
Deals closed or in process
In a small, technical market, the list is the strategy.
The Challenge
A small, highly technical market that is slow to adopt innovation.
Architrainer sells BIM modelling, systems coordination and software implementation to Israeli architecture firms.
The Approach
Precise targeting, a shared follow-up plan and a stronger brand
01
ICP and project size defined
We defined the ideal customer and the project size worth pursuing before a single target was added to the list.
02
Targets from industry and offline-heavy sources
Targets were sourced from industry databases and offline-heavy sources, matched to the ICP.
03
Multi-step sequences with a shared follow-up plan
Each sequence ran with a follow-up plan shared with Architrainer's team, including follow-up in person.
04
Brand assets upgraded, including the website
Core brand assets were upgraded, including a website redesign, as a trust layer behind the outreach.
From sequences to deals
19
Of 124 sequences, 19 became opportunities, about 15% proceeding past a first meeting. 8 deals, about 7% of sequences, were closed or in process.
"Deep-Y proved we can create opportunities without spray-and-pray outreach."
The Result
What 124 sequences produced
| Metric | Result |
|---|---|
| Goal | 5+ deals from outbound |
| Sequences | 124 |
| Email open rate | 81% |
| Opportunities | 19 (about 15%) |
| Deals closed or in process | 8 (about 7%) |
