Data engineers delete cold emails for sport. Every previous campaign burned the domain. We rebuilt from infrastructure up - permission-grade deliverability, content-led sequences, every click wired as an intent score into HubSpot. 15% click rate. 3,800 accounts handed to sales, pre-qualified by behavior.
Day 1
Deliverability infrastructure designed, warmup launched
Multi-domain rotation, 28-day warmup per sending domain
Day 14
Content-led sequences live, first click signals flowing
Click data piped into HubSpot account-level scores
Day 30
15% click rate achieved and sustained
Pipeline ranked by behavioral intent, not job title
Day 60
Qualification engine running at full speed
3,800 total clicks across 5,000 active recipients
The Intelligence Engine
Cold email as a qualification layer - every click wired as an account-level intent score.
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3,800
Accounts Scored in HubSpot
The Challenge
A technical audience that doesn't click anything they don't trust.
Before Deep-Y
Burned domains · 0 clicks
Senior data engineers receive hundreds of cold emails a week and delete every one. Previous campaigns produced no measurable output and damaged sender reputation.
After Deep-Y
15% clicks · 3,800 qualified
Deliverability-first infrastructure plus content-led sequences that earned each click. Every click fed an account-level HubSpot score. Pipeline sorted by intent, not job title.
7.5×
industry-average click rate. 5,000 active recipients · 3,800 qualified clicks routed into HubSpot · sales spoke only with engineers who self-qualified.
The Approach
How we built the qualification engine
01
Deliverability-first infrastructure
Dedicated domains per segment, 28-day warmup, rotation, real-time monitoring. Zero domain burns across the entire campaign lifecycle.
02
Content-led sequences that earn clicks
Emails built around genuine technical value - pipeline insights, use-case depth, framing that respected expertise. Each sequence had one goal: earn the click, not just the open.
03
HubSpot intent scoring
Every click, open, and engagement wired into HubSpot as an account-level score. Sales saw who engaged, how many times, and with what content - live, ranked by intent strength.
04
Pipeline sorted by behavior, not job title
Accounts that clicked technical content twice were surfaced first. 3,800 behavioral signals handed to sales as a ranked list - warm conversations instead of cold cold pitches.
Why click rate beats open rate for pipeline quality
7.5x
Open rate tells you who saw the subject line. Click rate tells you who wanted to know more. At 15%+ vs the industry average of 2%, Seemore Data's outbound produced 7.5x more qualified intent signals per send. Every one of those signals was automatically routed into HubSpot as a scored account event - click frequency, content category, and timestamp all captured. Sales started every call with a ranked list of accounts that had already demonstrated genuine interest, not just a cold list sorted by job title.
The Result
A pipeline sorted by real intent.
15%+ click rate sustained across 5,000 recipients - 7.5x the 2% industry average. 3,800 qualified clicks scored at the account level in HubSpot. Seemore Data's sales team works from a pipeline ranked by engagement behavior, not outreach volume or guesswork.
- 15%+ click rate achieved and sustained (industry average: 2%)
- 3,800 total qualified clicks from active recipients
- 5,000 active recipients across segmented sequences
- Zero domain burns throughout the campaign lifecycle
- HubSpot populated with real-time account-level intent scores
- Pipeline ranked by behavioral signals - clicks, frequency, content type
"Deep-Y built a system that turned cold outreach into real pipeline intelligence. Our team now works from accounts sorted by actual engagement - not blind lists. The 15%+ click rate meant every click was a genuine signal, not noise."
SD
Seemore Data
Data Intelligence SaaS
