18K+ qualification questionnaires completed at $0.30 each
Maor Raichman's in-house results as CMO of Aliro, Nov 2022 - Nov 2024. Not Deep-Y client work.
An in-house CMO job, not a Deep-Y engagement
Maor led B2C and B2B marketing as CMO of Aliro in Vancouver, Canada, from November 2022 to November 2024.
Content first, qualification second, then the visa-ready lead.
A 10-minute questionnaire is a real commitment. People who finish it have already told you whether they fit, before anyone spends time on a call. Viral social content pointed people to a long-form qualification questionnaire.
Cold email to immigration agencies
Aliro also sold software to immigration agencies. For that market, Maor ran cold email outreach to agencies and moved the replies into demos and integration talks.
Cold email to immigration agencies; 60%+ moved past the first meeting into integration.
| Metric | Result |
|---|---|
| Unique open rate | 80%+ |
| Reply rate | 10%+ |
| Demos scheduled from email | 7%+ |
The experience Deep-Y's systems are built on
Aliro taught two things that shape every Deep-Y system: qualify people before sales time is spent on them, and earn replies with outreach that is relevant to the reader.
