The Challenge
What Aliro Immigration was dealing with
Aliro helps immigrants navigate visa and settlement processes - a motivated audience that's difficult to find through traditional channels. Their paid channels were producing expensive, unqualified leads. Sales was spending more time disqualifying than closing.
"18,000 qualified leads at 30 cents each. Their AI qualification layer filtered so precisely that our sales team only spoke to people genuinely ready to buy."
Peter S.
Director, Aliro Immigration
The Approach
How we built the system
01
Intent-based lead identification
We built an AI system that identified high-intent immigration prospects across 50+ signal sources - search behavior, community activity, life event indicators.
02
AI qualification layer
Every lead was scored by a qualification model trained on Aliro's closed-won data. Only leads above the intent threshold were passed to outreach - reducing noise for the sales team.
03
Multi-channel outreach
High-intent prospects entered a personalized email sequence with 90% inbox placement, tuned messaging for the immigration context, and follow-up timing based on engagement signals.
04
Cost optimization
We iterated on targeting parameters and messaging weekly, continuously pushing down cost per qualified lead while maintaining quality.
The Result
What the numbers looked like
18,000 qualified leads at $0.30 each. 90% email open rate on follow-up sequences. Aliro's team only spoke to people genuinely ready to start their process - conversion rate from lead to consultation tripled.