A brand-collaboration engine for a parenting and family-travel creator.

Maayan Raichman is an Israeli lifestyle creator in parenting, family travel and lifestyle. Deep-Y built the engine behind her brand collaborations.

Deep-Y built one engine for all three parts of brand collaboration: finding partners that fit, launching each partnership well, and bringing partners back.

The Brief

Turn brand collaborations into a repeatable engine.

Maayan creates content about parenting, family travel and lifestyle for an existing audience. The brief was to find suppliers and brands that fit that audience and to make partner launches repeatable.

The Approach

How we built the collaboration engine

Lead intelligence on brands and suppliers

We targeted suppliers and brands that fit Maayan's audience in parenting, family travel and lifestyle.

Automated, personalized partner outreach

Automation and personalization run the approach to each brand, so every pitch fits the partner it goes to.

Repeatable partner launches

Each collaboration launch follows a process that can run again, and first-time partners are brought back as repeat ones.

Organic social growth planning

Alongside the partner work, we planned her organic social growth.