Stuck at steady state
Adoric had a working product, steady inbound traffic, and a sign-up flow that converted at roughly industry average. What they didn't have was a repeatable way to improve any of it. Their team was running ad-hoc A/B tests, guessing at onboarding messages, and seeing marginal gains followed by regressions every time they changed anything.
The real problem wasn't the signup page. It was the activation gap - 62% of new users signed up, opened the product once, then disappeared. Every dollar of acquisition spend was being eaten by a leaky funnel that nobody could instrument end-to-end.
Previous attempts: three different email tools, two lifecycle consultants, and a "growth sprint" that left behind a dashboard nobody opened. Cost per activated signup had drifted to $14. The team was burning time on tactics instead of building a system.
"The AI automation system they built doesn't just send emails - it learns. Every week our conversion rates get better. It's the first marketing investment that genuinely compounds."
How Deep-Y built the system
Deep-Y is a service agency - we don't hand over a dashboard and walk away. We designed, built, deployed, and continue to run the full outreach and activation system for Adoric. Five phases over six weeks, then ongoing weekly optimization.
The numbers, broken down
The headline number is 1720% engagement lift, but what matters more is how the gains compounded: the first big jump came in week 4 from the matrix winner. The second jump came in week 7 when segmentation started separating high-intent from dormant. The third jump came in month 3 once the weekly loop had run enough cycles to refine against itself.
- Engagement lift1720% (vs baseline pre-system)
- Cost per signup$1 (down from $14 - 14x improvement)
- Activation rate+27 percentage points absolute
- Impressions delivered4.7M across live campaigns
- Message-to-user match rate94% (AI picks the right sequence for the right user)
- Time to first measurable winWeek 4 (from kickoff)
- Manual hours saved / week22 hours of the growth team's time
- System still runningYes - with zero manual optimization since month 2
Adoric didn't buy a tool. They hired Deep-Y to build the system and keep it compounding. It's still running, still learning, still beating its own numbers.