Case overview
Collaborations were possible, but not systemized – harder to consistently attract the right suppliers, prove ROI, and turn one-offs into repeat partnerships.
Goals & Approach
We treated collaborations like a revenue pipeline: use Lead Intelligence to target only suppliers that match Maayan’s audience demand, then use Automation + Personalization to run repeatable launches that prove ROI and convert first-time partners into repeat collaborations.
The Plan
A collaboration engine that treats partnerships like a pipeline: identify high-fit suppliers, launch campaigns built for measurable sell-through, and convert wins into repeat collaborations.
Under the hood, this followed Deep‑Y’s systems approach: Lead Intelligence to prioritize the right partners using signals, then Automation + Personalization to operationalize outreach, onboarding, and repeatable campaign execution.
The Results
Maayan’s transformation into a collaboration powerhouse yielded remarkable results:
