Case overview
Maayan Raichman is a leading Israeli influencer in the parenthood, family travel, and lifestyle niche. Known for delivering high-value content to her followers, Maayan aimed to enhance her collaborations and partnerships, ensuring impactful results for the brands she worked with.
Goals & Approach
Maayan wanted to ensure her collaborations generated meaningful outcomes for partner brands while expanding her influence. Deep-Y dove into the market to analyze audience needs, identify successful campaign strategies, and craft purposeful content that aligned with Maayan’s values and audience expectations.
The Plan
Architrainer is a market that doesn’t believe in innovation of any type and is 1000% technical. Marketing mistakes are not acceptable in this challenge! That was our plan:
The Results
Maayan’s transformation into a collaboration powerhouse yielded remarkable results:
