Case overview
In a small, highly technical market, Architrainer had strong delivery – but struggled to clearly differentiate and reach the few “right-fit” companies and decision-makers without burning trust (you often get only one attempt per key person).
Goals & Approach
Build a focused outbound system to identify right‑fit accounts (even when they weren’t easily discoverable online), translate a highly technical service into decision‑maker language, and run sequenced follow‑ups that consistently turn cold outreach into real sales conversations – with a target of closing 5+ deals from outbound.
The Plan
Architrainer operates in the Israeli architecture market, which is relatively small, highly technical, and struggles to adopt innovation. To avoid mistakes, we had to:
