Case overview
Solar Direct is a leading U.S. solar distributor built for large-scale projects, where timing matters as much as pricing.
The challenge was consistently finding utility-scale projects early, reaching the right stakeholders at the right lifecycle moment, and building trust as the supplier that keeps schedules intact – even when surprises happen.
Goals & Approach
Identify new high-fit solar projects as soon as they appear in reliable public sources.
Prioritize projects by fit + timing, then reach decision-makers with context that proves Solar Direct can support real-world delivery timelines.
Add a second touchpoint (LinkedIn) for high-engagement prospects that don’t schedule via email.
The Plan
Build a periodic scraper that pulls utility-scale project data from top U.S. government sources, continuously.
Filter projects by fit conditions, then trigger a second scraper to enrich the selected companies (project context + company context).
Convert the enriched data into role-aware messaging and launch per-account email sequences.
Route top engagers who didn’t book into a LinkedIn connect → DM follow-up workflow.
