--- title: AirCentral Case Study — Deep-Y description: $540K commercial HVAC pipeline in 90 days. 89% open rate. 340 booked meetings. 12 signed contracts. url: https://deep-y.com/cases/aircentral.html client: AirCentral industry: HVAC / Commercial Field Services --- # AirCentral — $540K Commercial Pipeline in 90 Days **Industry**: HVAC / Commercial field services (USA) **Engagement type**: Full-service AI outreach system build + ongoing weekly operations **Time to first signed contract**: Day 18 from launch AirCentral was a US-based residential HVAC company trying to break into commercial contracts — where deals are 10× larger but the buyers are locked behind corporate procurement. Deep-Y built the AI outreach system that cracked the commercial market and signed $540K in contracts in the first 90 days. ## Headline metrics - **$540K** — signed commercial pipeline in 90 days - **12** — contracts signed - **$45K** — average deal size (vs $4K residential) - **89%** — email open rate (vs 20% industry average) - **24%** — reply rate across 14,000 sends - **340** — commercial meetings booked in 90 days - **78%** — meeting show-up rate - **$0.80** — cost per qualified lead - **Day 18** — first contract closed from launch - **4.2x** — ROI on Deep-Y engagement in the first 90 days - **Zero** — new headcount required ## The Challenge AirCentral had spent years building a reliable residential HVAC business — Google Ads, trucks, technicians, great reviews. The economics worked, but the ceiling was real: residential jobs average $4,000 and you fight the same local competitors on price every week. Commercial HVAC contracts are an entirely different game. Deals run $30K–$150K. Contracts renew annually. Reputation travels further. But the buyers live inside facility management teams at office buildings, warehouses, retail chains, and multi-unit residential — places no homeowner funnel will ever reach. AirCentral had tried the normal playbooks and burned budget on all of them: - **LinkedIn outreach VA** — zero pipeline in 2 months - **"Cold email agency"** — 10,000 emails, 0.3% reply rate, one meeting (no-show) - **Trade association sponsorships** — $14K spent, one inbound lead None of it worked because commercial HVAC buyers don't respond to generic pitches about "25 years of experience and satisfied customers." They respond to signals about their specific building, their specific problem, and their specific moment of need. ## The Approach Deep-Y is a done-for-you agency. We built every layer — signal sources, ICP, infrastructure, personalization, sequencing, qualification, and handoff — and kept it running. AirCentral's team did not write a single email. ### Phase 1 — Commercial ICP from scratch AirCentral had no commercial ICP. We built one: - Building size: 50K–500K sqft - HVAC system age: 7+ years (peak replacement window) - Facility manager tenure signals - Recent building ownership changes - Energy cost pressure indicators Result: 2,800 target accounts across the metro area. ### Phase 2 — Signal sources nobody watches We wired signals from: - Building permit filings (HVAC replacement permits) - Tenant departure announcements (vacancy creates maintenance pressure) - Property management company changes - Energy audit news - Local temperature event forecasts These aren't in Apollo or ZoomInfo. We built the pipeline. ### Phase 3 — Deliverability infrastructure - 6 sending domains, warmed for 21 days - Inbox rotation with anti-spam logic - Never touched AirCentral's legacy domain (already in poor sender reputation) Result: 89% open rate across 14,000 sends with zero deliverability complaints. ### Phase 4 — AI-written, signal-grounded personalization Every email referenced something specific: > "Saw the permit filing for 420 W Main — if you're replacing the chiller, here's what we do for buildings in the 80K sqft range…" AI wrote each one using the signal data as the hook. No templates. No merge tags. Each message was structurally custom. ### Phase 5 — Meeting-booking auto-loop Replies hit an AI triage layer that routed interested prospects directly into AirCentral's calendar with zero human touch. The Operations Lead just showed up to qualified calls. - 340 meetings booked in 90 days - 78% show-up rate ### Phase 6 — Weekly review + ongoing optimization Deep-Y reviews every campaign weekly, rewrites underperforming angles, adds new signals as we find them, and tunes the ICP as contract data comes back. The system compounds — month 2 was 40% better than month 1. ## The Result | Metric | Result | |--------|--------| | Signed commercial contracts | 12 contracts, $540K total | | Average deal size | $45K (vs $4K residential) | | Email open rate | 89% | | Reply rate | 24% across 14,000 sends | | Meetings booked | 340 in 90 days | | Show-up rate | 78% | | Cost per qualified lead | $0.80 | | First contract closed | Day 18 | | ROI (90 days) | 4.2x | | New headcount | Zero | AirCentral is now a residential-and-commercial HVAC business, and the commercial side is growing faster than residential ever did. The Deep-Y system continues to run — every week, more contracts, same zero manual effort. ## Testimonial > "We spent two years trying to crack commercial and made zero dollars. Deep-Y installed the system and we signed $540K in 90 days — with no new headcount. This wasn't a tool; it was a system someone built, deployed, and ran for us." > > — **Itay M.**, Operations Lead, AirCentral ## Want results like this? [Book a free strategy call](https://deep-y.com/schedule.html). Deep-Y audits your setup and delivers a custom roadmap. Free. No pitch, no commitment. [← Back to all case studies](https://deep-y.com/showcases.html)