Case overview
Adoric is a multi-functional conversion rates optimization SaaS platform. Having a lot of competition makes it hard to different the noise while the features and functionality are clearly more flexible and easy to use than most competitors, while still being built for the professional audience
The Approach
Presenting the product’s benefits to non-professional users while still concluding the professional jargon the professionals are used to. Of course, all while being unique comparing to the competetion
The Plan
Adoric faced a dense competitive space with many competitors, which made it hard to do. Going straight forward in a competitive space is expensive.
- Targeting paid keywords with a unique POV of a sales proposition to shine over the competition
- Presenting the boring problem & solution in a successful, quick & fun social media format
- Efficiently utilize small test groups to test different Jargon’s effects on the campaign – on minimal advertising budgets.
The Results
Campaign Samples at the Videos;
Play Video about 1720% increase in content engagment for SaaS
Play Video about This is how we got sign ups for less than 1 USD each
Play Video about 67% more signups for SaaS paltform
