Case overview
In the competitive and complex world of Immigration, Aliro sought to make a significant impact. Our objective was twofold: ensure prospects understood Aliro’s unique value proposition and navigate through the industry’s complexities to highlight Aliro’s solutions.
The Approach
- For B2C, Aliro became a source of hope in the immigration/relocation space, offering clarity and affordability where confusion and high costs are already used to be ‘part of the process’.
- In the B2B sphere, Aliro’s software emerged as a revolutionary tool for immigration agencies, improving efficiency, reducing costs, and enhancing lead management. We kept a straightforward and relatable copy through cold emails into the inboxes of C workers and higher workers in the relevant immigration agencies.
The Plan
A well targeted plan based on market research
B2C – We conducted research to identify the challenges customers encounter during the traditional immigration process. We find immigration is complex, opaque, and expensive. So, we tailored Aliro’s messaging to address these concerns directly and make it easier for customers to use.
B2B – Similarly, we conducted research to identify the challenges that immigration firms encounter. We found that it’s challenging for them to see and qualify new prospects, and it’s difficult to initiate and follow up on immigration visa processes. Additionally, back-office costs are high. We positioned Aliro’s software as a solution to these problems through LinkedIn and email, making it easier for firms to streamline operations and reduce expenses.
The Results (B2B)
- Conducted a cold-reach email campaign with an over 80% unique open rate, over 10% reply rate, and a 7% interest rate (demo meetings).
- Our campaign addressed immigration agencies’ pain points and demonstrated how Aliro would solve them, resulting in over 60% of the companies proceeding in the process of integrating Aliro into their operations.
- Over the course of three months, more than 52 companies expressed interest in Aliro.
The Results (B2C)
- Achieved qualified leads at less than $0.3 each, meaning prospects who finished a detailed, 10-minute questionnaire.
- Reached a CPA per-visit-ready lead of $2.1.
- Exploded on social media, growing from 0 to over 80K followers, amassing tens of thousands of likes, and hitting over 7 million views within just 3 months.
- Generated over 18K qualified leads on a tight budget, thanks to our strategy of crafting exceptional content that resonated with the target audience’s needs and pain points.
